Institute of Contemporary Arts
Boston’s iconic contemporary art museum.
Content Creation. Advertising.
Email Marketing. Events.
CHALLENGE. In the midst of change — a new space in East Boston and the museum’s rebranding by Pentagram — the ICA needed to expand its reach, diversify its marketing campaigns, and attract more museum members.
SOLUTION. I produced and executed content for collateral, billboards, and digital, generating more than 1.2M impressions. After conducting in-depth brand research, I implemented the museum’s email campaign strategy and execution, targeting general admission and museum members, improving key retention metrics, and increasing museum attendance.
PRESS. Boston Magazine. Bennie Flores Ansell. El Planeta.
